Running a business can be expensive.
Everywhere you look, somebody is asking for money – another monthly subscription for the latest industry software, an annual marketing conference that you’ve been dying to go to or a 1-day workshop that you just can’t miss.
All of these costs add up.
So how can you justify spending 3K-10K on a brand new website?
Why do we charge so much?
It’s true; we do charge a lot more than some other companies when it comes to designing your website.
I’ll be honest; you don’t NEED to pay R3000+ for a website. There are companies who will be happy charging R800 to knock up a cheap and cheerful website. So why would you pay more?
It’s a good question. One that I hope to answer in this post.
I speak to lots of business owners who “tried to save money” by getting a cheap website. Little did they know that they’d need a new one after six months because it wasn’t bringing in sales.
Websites are NOT all built the same.
There are so many potential pitfalls when having a website built, that you’ll want to make sure you choose the right company to work with.
There are many differences between a good website and a bad website, and unless you hire the right company, you might end up losing money rather than making it.
Good vs. Bad Website
Beneath the surface, there are many key differences between a good vs. bad website. Your goal should be to avoid the pitfalls at all costs.
- Takes too long to load
- Hard to navigate
- Unclear communication
- Key information hard to find
- Language too vague
- Doesn’t work on Mobile devices
- Can’t be found on search engines
- The list goes on…
- Loads quickly
- Clear navigation
- The copy is user focused
- All key information is easily accessible
- Designed specifically for mobiles
- Visible on search engines
- The list goes on
The cost of a “cheap” website may seem more appealing, to begin with, until you realize that it doesn’t deliver customers. Then you’ll have to waste more time and spend more money getting your site redesigned.
Test your website page speed here: Page Speed Insights
Why do we charge more than other?
Over the years, I’ve realized that it’s our PROCESS that makes the biggest difference. The time and focus it takes to build your website is ultimately what will make it successful.
Below, I’ve broken down the key areas of what we do so you can see how we are different.
We spend time understanding you
Before we start designing your website we like to fully understand your business and your customers’ needs. We get to know your industry, competitors and where you sit within the market. Doing this allows us to build a website that can truly speak to your visitors and builds trust with your ideal prospects.
Without spending the time to fully understand your business, how can we ensure your new website is tailored around your values and your customers’ needs?
I see a lot of websites that perform badly and never generate a return on investment because they skip this first step. They rush straight into the design stage without doing the research first.
We’ll advise you along the way
After the research stage, we begin to create your website with your end goal in mind – whether that be increasing sales or gathering email addresses or even brand recognition. We create websites that do what you want them to. And in order to do this, we’ll be frank in our approach and suggestions.
On past projects we’ve suggested rewording business taglines – making it clearer what it is you do, having a prominent lead capture on the home page or a welcome video.
We will say when we don’t think something will work, based on our many years’ experience of building websites that convert. Ultimately the decision is yours, but we find our clients value our partnership highly, and the joint effort it takes to reach their goals.
We’ll also advise you how to get the most out of your site. A website shouldn’t exist in a vacuum! It should be organic and ever-growing. We assist on everything from content marketing to social media.
You’ll also have lots of question throughout the process and you’ll want someone to advise you. Chances are we’ve come across these questions before. Here are some common questions we get asked from day to day.
- How can I collect emails on my website?
- Should I hire a copywriter to re-write my text?
- How can I guarantee my traffic won’t drop when I go live with the new website?
- Should I add a live chat feature to my website?
- Should we hire a photographer for our meet the team page
As I said before, this is a partnership. So we’re here to advise you on what we feel is the best course of action.
Some web designers will just “build” your website. Meaning they can take a vague idea and turn it into your online brochure. And that’s it.
This may be a cheaper option, but you’ll potentially be stuck with a website that doesn’t look good and doesn’t work very well.
Our help and advice has allowed our previous clients to see a dramatic uplift in traffic and revenue.
Get your website SEO to the top: Sherlock It is the one!
Every website we build is bespoke
Believe it or not, a lot of web “designers” don’t actually design anything. They use pre-made templates or themes to create your website. They’ll simply buy a template from an online broker for around £30 and then install it on your website.
This isn’t necessarily a bad thing if you are doing it yourself but if you’re paying a web designer and they are using a template, what are you actually getting for you money?
Personally, I don’t like templates. I find them very restrictive, and they often come with lots of unnecessary features that can slow your site down.
We build all our websites brand new. Each client of ours gets a unique website that’s specifically designed around their business and theirs alone. It’s tailored in a way that speaks directly to the target audience to keep them engaged.
Your new website will do the selling for you.
Your website has a job to do. It’s all well and good having a “pretty” website but it needs to generate customers.
We’ll design your website with a specific purpose in mind. We’ll take the information from our research and build your pages in a way that speaks directly to your target market. We will then use certain prompts and language throughout your website to encourage your prospects to take the next step with you.
This is the best way to convert more of your visitors into enquiries and sales.
Other web designers might not take the time to build a conversion-focused website. They may skip this step entirely, and you’ll likely be missing out on sales.
We’ll support you
We are always on hand to help you if you get stuck. Even after the website is live, we’re happy to jump on the phone with you and answer any questions you might have.
If you would like regular support from us, then we can also set up a monthly support package based on your requirements. Whatever you need, we’ll be there.
Unfortunately, some agencies don’t work this way; they’ll try and charge you for every little change. Especially if you only paid a small amount for the website. They tend to sell lots of cheap websites and don’t have the time to offer basic email support once the website is live.
There’s a chance that you’ll be stuck with a website that you can’t update yourself and no ongoing support.
We build your website with search engines in mind
If you want to be found online, search engines CANNOT be treated as an afterthought. We have a lot of experience with search engine optimisation (SEO), and we’ll need to be very careful when creating your new website to ensure it’s built to be search engine friendly.
Before Google lists you high up on the search results, they will want to see your website meets certain criteria.
There are so many important factors that can impact your search engine rankings such as:
- Image file names
- Page Headings
- Alt Tags
- Image size
- And much more
You’ll want to make sure your web designer has this covered and delivers a lightweight, well-optimised website.
We show you the progress as we go
Throughout the process of building your website, we will send you regular updates. You’ll get walkthrough videos and screenshots so you can see what we’ve been up to since we spoke last. This is our way of keeping you in the loop in between our catch up calls.
Some web design companies will only update you once or twice throughout the entire process, (usually, after you have had to chase them up). This can make it difficult to keep track of things, not to mention, if you don’t like something once the project is complete, it can take more time and money to go back and make changes.
I’m sure after reading this post you’ll be able to understand why we charge more than other web design companies.
The process we use to build your website is proven to work.
No matter what industry you’re in, we’ll need to go through exactly the same steps to create a website that works FOR you rather than against you.
This process takes time which is why we’re more expensive.
But it’s worth it.
Over to you
Have you ever paid for a “cheap” website to be built? How did you find the service you received? I’d love to hear from you; please leave a comment below.
Original Post here.