The function behind a logo goes far beyond being just a pretty visual that you can add to your website. As the heart of your branding efforts, your logo should represent the essence of your company’s personality.
Explore conceptual icons
In logo design, an icon is a simplified visual that captures the spirit of your brand. A common misconception is that your icon should literally be an image showing what your product or service is. While this may benefit some, it doesn’t have to be the case for all businesses. You can explore more conceptual (or even abstract) icons to emphasize what it is your company does. Let’s take Nike as an example. The iconic “swoosh” icon evokes the feeling of movement and speed. Very fitting for a sportswear brand. Think of your icon as a symbol rather than a picture. It needs to be highly visual and easily recognizable. The advantage of a more graphic icon is that it can often carry more visual weight. Ideally, your icon should be simple enough that clients can recall it even after one quick glance.
Use the space you have
For most businesses, an icon is simply not enough to fully express their brand identity. This is why Moment Designs gives you the option to a tagline. Also known as a slogan, taglines are dramatic phrases that sum up the tone and premise of a brand. Now, not every company has a tagline. And that’s okay, but that doesn’t mean you should let this valuable space go to waste. If your name allows it, you can break it up into two lines while keeping the same font and size for both lines.
Play around with caps or lowercase
Sometimes, it’s the small details that make all the difference. Something as simple as playing around with caps and lowercase could bring your trademark to a whole new level. Traditionally, uppercase logos give off a strong sense of authority, while the use of lowercase exudes a more approachable, casual vibe. That’s not to say you can’t utilize uppercase text while softening the appearance with your choice of colors. It’s all a matter of balance.
Understand handwritten fonts
Creative typography remains to be one of the major logo design trends of 2019. An example of this trend: handwritten fonts. They offer a quirky and authentic feel that is sure to delight any custom er. They are especially effective when used as the font of your tagline. If you’ve opted for one of these font styles, then this tip is for you. Often the use of caps for handwritten fonts make them seem less authentic, so take that into account.
Balance your tagline
Let’s talk about your tagline. A simple rule to follow to ensure that your logo makes sense is to always make your tagline shorter than your name. This is why we suggest going for no more than 25 to 30 characters. For the same reason, if you’re using a thicker font for your name, it’s best to use a thinner (or more basic) one for your tagline.
Adjust your name and tagline
Remember the golden rule of design? That’s right, it’s all about visual balance. This is why, although smaller in dimension, your tagline should always be perfectly aligned with your name. This will give your viewers and potential clients a natural sense of harmony.
In the situation where either your name or tagline is considerably longer, you can easily solve that by adjusting the font or size of either elements.
Let your logo breathe
Just like the Mona Lisa, some logos look best when surrounded by a beautiful frame. If you decide to go in this direction, be sure to leave enough space between your chosen frame and logo. In essence, allow your logo some breathing room. If things are looking a little cramped, simply enlarge the frame or decrease the font size.
Your masterpiece will be popping up in all kinds of places, from the header of your website to your business cards. Regardless of where it appears, your text should always be readable. To ensure this, take note of the text size and font that you use, and check the final result on various platforms (Facebook, Twitter, etc.), and from different devices (desktop, smartphone, tablet, etc.). If your logo is too difficult to read, what was the point of designing it in the first place? In order for your logo to serve its entire purpose, make sure it’s readable in any situation, for any potential customer.
Give your background contrast
Following the theme of visibility, another way to ensure your logo is always ‘seen’ is by selecting a background color that gives enough contrast with your text. If the color of your text is white go for a darker background color such as black. So small, yet so effective.
Align all your elements
We hate to sound like a broken record, but this tip goes back to the golden rule of design. Once all of your elements (name, tagline and icon) are present, it’s imperative that they are well balanced as a whole. While there are no set in stone rules, in order to be on the safe side, we suggest that you align all your elements in the same direction: left, center, or right. Remember, your design and content should be one (small happy family).
Size up your icon
The size of your icon affects the placement of certain other elements of your logo. Your icon should never be smaller in height than that of your text. To fix this, you can size up your icon to the same height of your text or even make it slightly bigger.
Ready to get your logo designed by a professional? get in touch with Moment Designtoday!
Everywhere you look, somebody is asking for money – another monthly subscription for the latest industry software, an annual marketing conference that you’ve been dying to go to or a 1-day workshop that you just can’t miss.
All of these costs add up.
So how can you justify spending 3K-10K on a brand new website?
Why do we charge so much?
It’s true; we do charge a lot more than some other companies when it comes to designing your website.
I’ll be honest; you don’t NEED to pay R3000+ for a website. There are companies who will be happy charging R800 to knock up a cheap and cheerful website. So why would you pay more?
It’s a good question. One that I hope to answer in this post.
I speak to lots of business owners who “tried to save money” by getting a cheap website. Little did they know that they’d need a new one after six months because it wasn’t bringing in sales.
Websites are NOT all built the same.
There are so many potential pitfalls when having a website built, that you’ll want to make sure you choose the right company to work with.
There are many differences between a good website and a bad website, and unless you hire the right company, you might end up losing money rather than making it.
Good vs. Bad Website
Beneath the surface, there are many key differences between a good vs. bad website. Your goal should be to avoid the pitfalls at all costs.
Takes too long to load
Hard to navigate
Key information hard to find
Language too vague
Doesn’t work on Mobile devices
Can’t be found on search engines
The list goes on…
The copy is user focused
All key information is easily accessible
Designed specifically for mobiles
Visible on search engines
The list goes on
The cost of a “cheap” website may seem more appealing, to begin with, until you realize that it doesn’t deliver customers. Then you’ll have to waste more time and spend more money getting your site redesigned.
Over the years, I’ve realized that it’s our PROCESS that makes the biggest difference. The time and focus it takes to build your website is ultimately what will make it successful.
Below, I’ve broken down the key areas of what we do so you can see how we are different.
We spend time understanding you
Before we start designing your website we like to fully understand your business and your customers’ needs. We get to know your industry, competitors and where you sit within the market. Doing this allows us to build a website that can truly speak to your visitors and builds trust with your ideal prospects.
Without spending the time to fully understand your business, how can we ensure your new website is tailored around your values and your customers’ needs?
I see a lot of websites that perform badly and never generate a return on investment because they skip this first step. They rush straight into the design stage without doing the research first.
We’ll advise you along the way
After the research stage, we begin to create your website with your end goal in mind – whether that be increasing sales or gathering email addresses or even brand recognition. We create websites that do what you want them to. And in order to do this, we’ll be frank in our approach and suggestions.
On past projects we’ve suggested rewording business taglines – making it clearer what it is you do, having a prominent lead capture on the home page or a welcome video.
We will say when we don’t think something will work, based on our many years’ experience of building websites that convert. Ultimately the decision is yours, but we find our clients value our partnership highly, and the joint effort it takes to reach their goals.
We’ll also advise you how to get the most out of your site. A website shouldn’t exist in a vacuum! It should be organic and ever-growing. We assist on everything from content marketing to social media.
You’ll also have lots of question throughout the process and you’ll want someone to advise you. Chances are we’ve come across these questions before. Here are some common questions we get asked from day to day.
How can I collect emails on my website?
Should I hire a copywriter to re-write my text?
How can I guarantee my traffic won’t drop when I go live with the new website?
Should I add a live chat feature to my website?
Should we hire a photographer for our meet the team page
As I said before, this is a partnership. So we’re here to advise you on what we feel is the best course of action.
Some web designers will just “build” your website. Meaning they can take a vague idea and turn it into your online brochure. And that’s it.
This may be a cheaper option, but you’ll potentially be stuck with a website that doesn’t look good and doesn’t work very well.
Our help and advice has allowed our previous clients to see a dramatic uplift in traffic and revenue.
Get your website SEO to the top: Sherlock It is the one!
Every website we build is bespoke
Believe it or not, a lot of web “designers” don’t actually design anything. They use pre-made templates or themes to create your website. They’ll simply buy a template from an online broker for around £30 and then install it on your website.
This isn’t necessarily a bad thing if you are doing it yourself but if you’re paying a web designer and they are using a template, what are you actually getting for you money?
Personally, I don’t like templates. I find them very restrictive, and they often come with lots of unnecessary features that can slow your site down.
We build all our websites brand new. Each client of ours gets a unique website that’s specifically designed around their business and theirs alone. It’s tailored in a way that speaks directly to the target audience to keep them engaged.
Your new website will do the selling for you.
Your website has a job to do. It’s all well and good having a “pretty” website but it needs to generate customers.
We’ll design your website with a specific purpose in mind. We’ll take the information from our research and build your pages in a way that speaks directly to your target market. We will then use certain prompts and language throughout your website to encourage your prospects to take the next step with you.
This is the best way to convert more of your visitors into enquiries and sales.
Other web designers might not take the time to build a conversion-focused website. They may skip this step entirely, and you’ll likely be missing out on sales.
We’ll support you
We are always on hand to help you if you get stuck. Even after the website is live, we’re happy to jump on the phone with you and answer any questions you might have.
If you would like regular support from us, then we can also set up a monthly support package based on your requirements. Whatever you need, we’ll be there.
Unfortunately, some agencies don’t work this way; they’ll try and charge you for every little change. Especially if you only paid a small amount for the website. They tend to sell lots of cheap websites and don’t have the time to offer basic email support once the website is live.
There’s a chance that you’ll be stuck with a website that you can’t update yourself and no ongoing support.
We build your website with search engines in mind
If you want to be found online, search engines CANNOT be treated as an afterthought. We have a lot of experience with search engine optimisation (SEO), and we’ll need to be very careful when creating your new website to ensure it’s built to be search engine friendly.
Before Google lists you high up on the search results, they will want to see your website meets certain criteria.
There are so many important factors that can impact your search engine rankings such as:
Image file names
And much more
You’ll want to make sure your web designer has this covered and delivers a lightweight, well-optimised website.
Some other agencies will not consider search engine requirements when building your website, and you could end up paying for it later. For more informations on SEO get in touch with SherlockIt.
We show you the progress as we go
Throughout the process of building your website, we will send you regular updates. You’ll get walkthrough videos and screenshots so you can see what we’ve been up to since we spoke last. This is our way of keeping you in the loop in between our catch up calls.
Some web design companies will only update you once or twice throughout the entire process, (usually, after you have had to chase them up). This can make it difficult to keep track of things, not to mention, if you don’t like something once the project is complete, it can take more time and money to go back and make changes.
I’m sure after reading this post you’ll be able to understand why we charge more than other web design companies.
The process we use to build your website is proven to work.
No matter what industry you’re in, we’ll need to go through exactly the same steps to create a website that works FOR you rather than against you.
This process takes time which is why we’re more expensive.
But it’s worth it.
Over to you
Have you ever paid for a “cheap” website to be built? How did you find the service you received? I’d love to hear from you; please leave a comment below.
Have you searched for a graphic designer, noticed a wide range in pricing and wondered why? If you haven’t had much experience working with or a firm understanding of graphic design, you may feel that some designers are charging exorbitant fees. Especially when you can find cheap graphic designers doing what seems to be the same type of work for a lot less. I promise the vast majority of designers are not trying get over on you with what may seem to be “high” prices.
Today, I am going to attempt to explain why there is such a variance in pricing and few pros and cons to using graphic designers from each end of that spectrum.
What does it take to become a graphic designer?
To start off, what does it take to become a graphic designer? I am often asked how I got into this field and if I went to school for it. For me, the answer is yes. I did go to school to become a graphic designer and I didn’t go to an “art school.” My journey to becoming a graphic designer took me through a graphic design bachelor’s degree program at the University of Alabama, in Huntsville. However higher ed, or “college” is not the only route one can take to becoming a graphic designer. It may be an easier route of entry into the field, but by no means the only way.
There are a host of very talented and successful graphic designers that are self-taught. Some took classes in high school that gave them an introduction into the field, and others dabbled in it on the side and turned it into a full-fledged second career.
When it comes to pricing, experience is the biggest determiner.
The more experience a graphic designer has, the higher the cost to hire them. This is because you are literally paying for access to their knowledge base, skill level and expertise. On a corporate level or ad agency level, the same can be seen in graphic design salaries. School is great, but seeing and learning how what I learned in school translates to the real world is an experience of its own.
There is no way that everything I know now, could have been learned in those 4 years of college. From paper stocks; printing methods; translating print to digital applications; how marketing principles and advertising factor into design; down to the nitty gritty nuances of local, federal and international regulations for things like packaging design. Add to that the fast and changing pace of technology, and you have to be living and breathing this field all the time to keep up.
I’ve seen a lot of great work come from newer and less experienced designers and there are some that I think are on track to have excellent careers. I would recommend them in a heart beat to someone that may have a budget that’s smaller and I have referred work over to them. However, I also have seen more rookie-type mistakes made that can completely be attributed to experience level. It doesn’t make them a bad designer, they’re just less experienced and the likelihood that they will continue to make mistakes of that nature are slim. You learn from experience.
This is why salaries for graphic designers range in the same way you see pricing models and rates range with freelancers.
Full-time freelancer vs. A part-time freelancer
You will also see a variance in pricing in regards to whether or not the graphic designer you choose is a full-time freelancer or a part-time freelancer with a day job. Let’s be honest, the financial revenue needs of the full-timer are probably going to be higher than that of the part-timer. The part-timer with a day job has another source of income, the day job. The full-timer has a day job as well…their full-time freelance business.
The part-timer can afford to charge below market prices because they can make up their income needs with their day job. The full-timer has to charge at least average market prices (in relation to their skill level), because this is how they eat and earn a living. It is their day job.
There are pros and cons to hiring each. With the part-timer, you can potentially hire a more experienced designer at a lower rate. However because they have to work around their full-time day job, they may have less time available to work on projects. Their turn around times may be slower than that of a full-timer and because they have to be mindful of how much work they can actually take on and do, there may be a waiting period to start your project.
The full-timer may be more expensive, but you may also get quicker turn arounds and have better access to them for questions and concerns.
The proof is in the portfolio
Whether you choose a “cheap” graphic designer or an “expensive” graphic designer, make sure to really sift through their portfolio and don’t be afraid to ask them questions about it. Unfortunately there are some not so great designers that lift the work of others and place it in their portfolio as their own. If you see a difference in the quality of work through out a graphic designer’s portfolio, it could be an indicator that this is the case. Ask them to tell you more about that particular project. If they cannot tell you why they went in the direction that they did and background about the project, it’s probably not a project they actually did.
If you are looking at the portfolio of a designer that is less experienced and you are seeing work done for large brands, don’t dismiss this work as being something they lifted from another designer. It may be conceptual work done in school or as an exercise to build and broaden their portfolio; they are showcasing what they are capable of doing. If you ask them about it, they should be able to defend the piece and tell you about the project’s background and why they went in the design direction that they did. It is a good indicator of what kind of work they could do for you.
A more experienced designer may also have more recognizable brand’s in their portfolio and some may not. However the majority of the portfolio, if not all of it, will contain real produced pieces. These portfolio pieces will give you an idea of the type of experience they have and industries, methodologies and constraints they have worked within.
Choose what’s best for you and your budget.
At the end of the day, you have to choose the right designer for your needs and budget. If your budget is small and your need is immediate, your choices are going to be a bit limited. However, it doesn’t mean that you cannot still end up with a quality design product. You may just have to make a few sacrifices with the amount of time it may take to achieve it, the number of revisions necessary and you may need to exercise a little more patience. Almost every designer wants to please and make the client happy (within reason). No designer wants to make a crappy design and less experienced designers want portfolio worthy work to showcase their skills.
If you want a more experienced graphic designer and have a medium-sized budget, someone that freelances on the side may be a good fit for you. They will be more expensive than their less experienced counterparts, but they may be cheaper than someone of the same skill-level or higher that freelances on a full-time basis. It may be a little harder to get on their docket and for them to take your project on though. If you have a quick turn-around need, they may not be able to fit the bill. Because they have a “day job,” they have less available time than someone that does it full-time. If you can be flexible with your timeline and turn-around expectations, this may be a good fit for you.
For the more experienced graphic designers, you are going to need a reasonable budget because they are going to be more “expensive.” Think of it in terms of hiring a lawyer. You can get a “cheap” lawyer, fresh out of school and eager to please, to handle your case and they may do a good job. However, the more experienced lawyer that has handled hundreds of cases like yours may get you a better result. There is a lot of knowledge gained with years of experience. They have been tested and proven by every client before you. The same is true for graphic designers.
For all three: the entry-level designer; mid-level designer; and senior-level designer, you can get good work. Use your budget needs, their portfolio credit and client testimonies to make a decision on the best fit for you. Hopefully, after reading this, you have a better understanding on why some graphic designers are cheaper than others and what this can mean for you.
Moment Designs get a lot of questions regarding pricing on designing costs. “Why is it so expensive?”, “How can you charge me so much for this?”, “Can’t you give me a better price?” etc… I think a lot of designers that understand the design industry can relate to this.. Let’s take a look at the reasons why designs have the pricing bracket it has…
Cheap Logo Design vs Expensive Logo Design?
What’s the difference between a cheap logo design and an expensive logo design? Well, there’s a whole world of difference!
Cheap logo designs are rubbish, “expensive” logo designs aren’t just logo designs. There’s a lot more to it than that.
Let me explain.
Design should be viewed as an investment into your business and brand. The way your brand looks, feels, and communicates, can have a huge impact on your sales and public profile.
The Cheap Logo Design Mindset
Cheap logo designs are for people that want something quick, easy, and not particularly good.
These people don’t really care about their business or the impression it makes.
A hairdressers based in a small town centre, who’s main customer base is old ladies that come in for a perm and a blue rinse.
Now, I’m making a sweeping generalisation, but, they’re not in need of “building a brand.” The grannies aren’t buying into the brand vision. They’re going because it’s easy, cheap, local, and their friends go there.
There is no tangible brand to the business, and the owner has no great desire to grow the business outside of the existing four walls.
And that’s fine. A cheap logo design would fit right in here. Get your business cards from Vistaprint and be on your way.
However, even with that target audience, and “mission statement”, if the owner wanted to grow their business into something more, they’d need to be looking into investing into their brand to grow it.
Another example of where cheap logo design would be applicable is in the handyman field.
If you’re a handyman looking to just pick up odd jobs, you have no real business aims or aspirations, great, a cheap logo design will work for you too.
Everything comes back to the aspirations you have for your business.
The Problem With Cheap Logo Design
The problem with buying cheap logo design online is that you’re really only getting a logo. You’re not getting an idea of how to use that logo in different situations.
You have your logo. But how does it look on business cards? On flyers? On the side of your van? On banners? In advertising?
How does it work on social media? It doesn’t fit into the dimensions for Facebook or Twitter? What now?
It’s a standalone one off product. You’re buying the end product. Not the service. And like I say, there’s a place for it, but most businesses could definitely benefit from more than a cheap logo design.
Not Building a Relationship With Your Designer
Not building a relationship with a designer is a big mistake that I see a lot of small businesses make.
By buying a cheap logo design from a website like Fiverr or 99 Designs for somewhere in the £100 range, you’re getting a “one hit wonder.”
And sometimes the hit you get is Right Said Fred’s “I’m Too Sexy.” A real stinker.
When you buy cheap logo design, you’re not building up any sort of relationship. You won’t be overwhelmed by the customer service, or the results.
Building a relationship with a designer or design agency is important and can impact the growth of your business. In fact, tomorrow’s post is all about the value a professional design agency can add to your business.
Cheap logo designs are very much a case of “thanks for your money, here’s your logo, goodbye.” And that’s not the way we like to do business at Canny.
The success lies in the relationships you build.
The “Expensive” Logo Design Mindset
You’ll notice I’ve been using “quotes” to describe “expensive” logo design. That’s because it’s not expensive.
Some of those figures are ludicrous. But, there’s one key thing that is always missed in articles like this:
“It’s not just a logo design you’re getting when you invest into your business brand.”
The London 2012 Olympic logo design didn’t cost $625,000. The brand for the London 2012 Olympics cost that much. But a brand is very different to a logo design.
We have a post coming out about that too!
The Difference Between Cheap Logo Design and Building a Brand
When you’re investing in your business brand, you’re working with a professional design agency to build your business and brand vision.
It’s not a one hit wonder. You’ve progressed from “I’m Too Sexy” to “Bohemian Rhapsody.”
You’re not communicating through some cheap website’s internal messaging system, seeing submissions from 5000 designers, and picking one winner. That’s not how building a brand works.
You’re working with professional designers, who are invested in your brand.
They get to know your business and brand vision. They have ideas, new directions, and areas for you to explore. They’re excited!
When you work with a good design agency, they want to help you. Helping your business grow is what they’re good at. And remember, the more they can help you grow, and do for you, the better it is for them in the long term.
When you invest into branding and brand identity, you’re getting a whole visual identity system.
You know the answers to “how does it look on X, Y, and Z?”
You know what colours to use where, and why.
Working with professionals to communicate your brand will increase the value, or perceived value, of your brand right out of the gate.
Cheap logo design is for brands and businesses with little to no vision. If you want to grow and do something more, then you need to invest in your brand.
The Difference in the Design Process
There’s a massive difference in the design process between cheap logo designers, and professional branding agencies.
No Understanding of Your Business or Needs
The first huge difference is that a cheap logo designer won’t go the extra mile to learn about you, your business, or your business needs.
For them, the request comes through from a website, they design something, post it, and hope they get paid. That’s it. No need do anything else.
When you work with a professional design or branding agency, they’ll work with you to understand the ins and outs of your business.
At Canny, we always start new projects with a kickoff meeting, in which we leave no stone unturned. We want to know about your business, clients, goals, competitors, the industry you work in and more.
Understanding a business is the first step to building a professional brand that works.
Coming Up With The Obvious Solution
Sometimes cheap logo designs look passable. But I’m sure we can all agree that they’re obvious the most obvious solution.
A cheap logo design for a pet shop is often likely to have a paw, or a bone, as the main icon. Typography set in a nice sans-serif font.
Instantly, you’ve got a cheap logo that could’ve been made by a high schooler. And quite often the people making these logos are high schoolers, not professionals with years of experience.
It’s a Logo, and Only a Logo
As we’ve already discussed, cheap logo design is often only a logo design. Nothing else. No sense of brand, or unity.
You’ll not come out of the process with an understanding of how your brand should be represented in other forms. No idea of the colour of typography that’s been used.
A professional agency will help you create a visual identity system that can be applied to your brand, no matter the medium.
Working with an agency you trust will amplify and grow your business brand.
The Difference in Quality
The difference in quality between a cheap, inexperienced, amateur logo design, and a professional design agency is vast.
The results often say enough on their own.
Here’s a look at some work from a logo design competition:
Doesn’t that just say enough?
Compare that to any sort of professional work that you can see on our website, Dribbble, or Behance, and you’ll notice a world of difference.
A logo design should be:
You can learn more about effective logo design here.
Cheap logo design isn’t good logo design. And surely you want things to be right, rather than cheap?
The Professional Debate
Away from being a debate between cheap and professional logo design, there’s a whole debate surrounding professionalism.
Bedroom Logo Designers
Cheap logo designs are often created by “bedroom designers.” These are people that are still living at home, designing logos out of their basement. And often, they end up using the wrong software, and your logo design is provided as a raster file rather than a vector.
And your logo needs to be provided in multiple file formats. Just having a JPEG isn’t enough.
You need versions to use online, offline in print, to be able to send to suppliers and more.
Another issues with logo design competition websites, is that a lot of the designers are based a million miles away.
Because of that, there’s no real relationship there, and often the language and design brief can become a point of contention.
That’s why it’s important to have a well-written design brief to help!
We advise against using offshore designers at Canny.
We’re huge advocates of working across the world and knocking down boundaries, however, to do that, you need to be working with trusted and professional companies.
Only One Designer Gets Paid
Here’s another problem with logo design competition and crowdsourcing websites. Only one “winner” actually gets paid.
In what other line of work would that be acceptable? None.
Here’s the deal:
Work with a company that you like, pay them a fair rate, and build a strong relationship.
No Real Qualifications or Experience
Now, if you have the talent and skills to back it up, University degrees and qualifications don’t really matter.
But experience does.
Designing a few logos on a logo competition website doesn’t make you a qualified logo designer. You need to have a portfolio of work, and proof that clients are actually happy and using your work.
The logo design itself is only one part of the challenge.
How you interact with clients and follow through on requirements is the main ingredient in the recipe.
If you’re struggling with who to hire to help build your brand check out Should I Hire a Design Agency, Freelancer, or Student?
Conclusion: What’s The Difference: Cheap Logo Design vs Expensive Logo Design?
There’s a huge difference in terms of quality and service, between working with a cheap logo designer, and reputable professional design agency.
Cheap logo designs have their place. They’re for businesses that have little to no brand vision, with a “that’ll do” type attitude.
If you want to take your business or brand to the next level, then you’re looking for more than a logo design. You’re investing in your brand, and working with a design agency to help realise your vision.
The value of good design can’t be ignored.
What do you think? Does cheap logo design have it’s place? Would you ever use a cheap design website? Let us know in the comments below.
The history of logo design is an interesting one. The first logos can be dated back to decades ago when businesses began to start using graphic arts to depict their brand in ways that made them set apart from other businesses online.
But when we speak of logo design, we’re usually referring to the way that logos are used within websites and web content. Logos have a history that is much deeper than the online environment.
Logo design goes back to the early 1950s in America when businesses begin to create branding to symbolize their products and services to the world. This happened long before there was the internet as we know it today and long before anyone begins to become concerned about how they would promote their brand online.
The Advent of Ad Agencies
Ad agencies greatly influenced the early use of logos in the United States. Companies used logos to symbolize a brand that ran a TV advertising campaign or to use as an asset to increase sales in the “real world” environment. It appeared on all sorts of material goods such as personalized stationery, hats, T-shirts, and bumper stickers, to name a few.
The fact that logo design goes back to as early as the 1950s (when TV was invented and made public to the world), indicates that it has and remains a visual art that is intended to help shape public opinion about the importance of a given brand or company.
The First Logos: Longer Ago than You Think!
It might surprise you to know, but the first logo designers and creators were most likely the ancient Egyptians. The Egyptians are known to have used ancient hieroglyphics to tell stories, to proclaim their greatness to the world, and to record their history. We could see some of the ancient hieroglyphics symbols as the precursor to the modern-day logo and possibly even learned some lessons from them.
Early Greek and Roman Symbols
Other cultures are also known to have created something that resembles the modern logo such as the Greeks and ancient Romans who often use symbols to indicate everything from the changing seasons to their state of war with their enemies.
Logo Design and Technology
You could say that logo making and design has been around for centuries and even thousands of years but the internet, and other technological advances have led to the more prevalent and assertive use of a logo. This has arisen as a need to identify brand among a growing sea of other brands has increased, in which one must stand out to survive.
Logos on Center Stage
The use of the company logo to brand a company’s identity has become increasingly important. There has been a paradigm shift from using the logo to communicate and to be symbolic of the company’s standings to an out-and-out front and center identity of the brand. It is one of the few assets that people encounter online before they leave your site or decide to check out your other credentials.
Examples of Logo Genius
There are some companies today who are worth noting who have used their logo to benefit their company to so great an extent that we cannot avoid discussing them. One example is Steve Jobs with Apple and how he and his business partner Steve Wozniak developed a brand that people believe they could not live without.
Apple: The Making of a Legend
In retrospect, we see that this phenomenon occurred primarily because Apple indeed does make quality products. However, the idea that one brand is better than all of the others with pretty much everything they make is more an example of excellent ingenious marketing on the part of Steve Jobs and Apple rather than any real quality or value.
This Evolution did not occur overnight, but it all started with two guys named Steve Wozniak and Steve Jobs who decided that the logo of the Apple being the first fruits of life from the Garden of Eden would be the identity of their product line.
There was something powerful about eating the “forbidden fruit” of the Bible and the fact that the name and the logo were so simple that it was destined to become a household word. This technique has worked for them, needless to say, and their logo has indeed played a significant role in this amazing feat.
Logos: Then and Now
One thing is for sure: a logo is important. In the online environment as well as the offline environment, a logo stands alone as the major proclaimers of your brand and your credibility. It may sometimes be the only thing that people know about your brand if they decide not to take action and investigate further.
Your logo can speak volumes about the identity that you wish to convey to a faceless audience. But it has to be done in a way that does this professionally and with your business ideas at heart. To do it in any other way or with less fiber is not doing justice to your brand or your logo.
How to Create a Logo that Wins
The best way to create a great logo is to first have a great brand. No matter how good the Apple logo was, they wouldn’t have sold so many iPods, iPhones, and iPads if there wasn’t great quality behind it. People will see through a farce a mile away. Always be authentic and truthful and transparent with your audience, and you will win customers for life who will become brand ambassadors for your company ideals.
How Your Logo Works for You
Once you have a great brand and a great business model, you will want to advertise it and promote it through your logo. When you need a great logo and nothing short of great will do, see the professionals at logodesignteam.com. At Logo Design Team, we understand just like Steve Jobs and Apple did years ago, that the logo is an introduction to your brand. They work together seamlessly, and neither can stand alone. They speak to the customer who may only see your logo and nothing else. It may be your one shot at convincing them that your brand is worth looking into where they come in via mobile devices or traditional desktop sites.
So think about what you want your brand to say for your logo and let your logo speak for you. We can help with this. Check out our site at momentdesigns.co.za and look at our portfolios then contact us for a free estimate. We can work with you and discuss how to promote the personality of your brand to a waiting audience.
Remember when Shakespeare said, “What’s in a name?” he was being sarcastic. Will knew, as the rest of us know, that everything is in a name and your logo is the face that speaks for your brand.
Make it unique. It may be your only chance to speak to the millions of visitors who see your logo. What do they go away thinking about your brand? Does it reflect what your company is about or did your logo only serve to get the attention of your target audience for five seconds of fame and then lose it? You can’t take chances with your logo. It’s just too important.
If your logo needs help, contact us. We understand logo design. It’s what we do.
According to Adobe, companies with a strong design outperform companies with a weak design by 219% on the S&P Index (a stock market index) over the span of 10 years.
In fact, 48% of people surveyed by Tyton Media said that the website design of a business was their number one factor in determining the credibility of that business.
So not only is good design directly tied to success, it’s also tied to trust.
People don’t trust just anyone. As we previously wrote:
When people work with a company, they want to know they’re working with professionals. Investing in professional design shows that your business values professionalism and sends a powerful message to potential clients or customers. You only have one chance to make a first impression, and using a professional designer helps you make it as effective as possible. Investing wisely is key to sustaining and growing your business, and design is no exception.
Here are 7 proven reasons why good design is good business (and how you can use design to increase your small business revenues).
1. Good design makes a strong first impression.
Good design is about using colors, shapes, textures, space, forms, images, and content in a harmonious, balanced way.
A great logo design can be the difference between blending in and standing out from the competition. But while we often recognize the value of a great logo, we don’t always prioritize it.
New business owners often incorrectly believe that a good logo will cost thousands or tens of thousand of dollars. As a result, they sometimes buy pre-made logos in an online logo store or try a do-it-yourself approach.
In fact, entrepreneurs aren’t the only ones who make the mistake of using generic logos- businesses of all sizes sometimes use logo shortcuts, only to find out that it’s even more expensive to rebrand later. After all, memorable logos are 13% more likely to get consumers attention, and 71.6% more likely to get a positive response from consumers. In a world of noise, that can make a big difference.
In the digital age, companies only have a matter of seconds before a customer makes up their mind.
Those few seconds are crucial because they can make or break a sale – and design plays a huge role in the deciding factor.
Numerous studies confirm the importance of first impressions. As we summarized in Why Good Design is More Important Than Ever for Your Business:
People have a very short attention span. In fact, according to a Princeton University study, snap judgments count. The study found after seeing a face for only 1/10th of a second people formed opinions about that person. Judgments were made on attractiveness, likability, and trustworthiness, and prolonged exposure to that face just reinforced the initial impression.
The same goes for websites. Three studies found that a mere 50 milliseconds were all people needed to form an opinion about a website. Google performed similar testing and found an even slimmer margin: a speedy 17 to 50 milliseconds were all people needed to decide how they felt about a website.
Good design is a signal to customers that they should buy from you.
This is true not only online, but also for physical products.
Packaging design, for example, can alter the perception of your product. Megan Sullivan, in her article “The Psychology of Product Packaging,” points out:
We all want to believe that consumers make decisions on products and services strictly based on merit, with the best one winning. In spite of that hope, psychologists and retailers agree that in many cases this just isn’t true. Quality aside, sometimes the flashier, prettier or sexier product wins the day.
So what does this mean for retailers and product manufacturers? What it means is that creating a terrific product is only part of the formula for sales success. Packaging it perfectly, complete with eye-catching graphics and colors, is just as important to your financial success.
2. Good design helps your business stand out.
If you thought you had no competition, think again.
Every company, no matter the industry, faces a hefty amount of competition.
Good design can make or break your business:
If your designs are current, modern and impressive, people will just gravitate towards your products. It’s a fact of life. The next time you go to the grocery store, browse a random isle that you never look through and ask yourself which items on the shelves catch your eye first. I guarantee it’ll be the products with phenomenal design, branding and modern packaging.
Creating a successful product, service or website is all about getting eyeballs to it. What if you can spend less money but generate more eyeballs just because something looks better than the others? Would you not take the time to invest more upfront to get those kinds of results? That’s the great thing about good design, you don’t have to spend more but you’re automatically able to generate more attention.
Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they actually are better. All else being equal, we prefer beautiful things, and we believe beautiful things function better. As in nature, function can follow form.
3. Good design builds customer relationships.
Since relationships are based on emotion, customers are often emotionally connected to a company.
If you look at the crowdspring site, for example, you’ll see that we leverage this in many ways.
For example, to showcase the emotions someone may go through when seeing a beautiful design, we use a fun illustration to show that crowdspring’s clients will get a design their customers will love:
Good design makes it easier to create emotional connections. As we pointed out previously:
Great designs use color, layout, and smart font choice to connect to their consumer in meaningful, emotionally driven ways. Incorporating impactful, memorable, and emotional connection in the visual display of your brand is the best way to show the world who you are and what your brand stands for.
Your designs should support the principles you have built your company around, and strive to reach your customers’ hearts (rather than their wallets).
Create valuable, sustainable customer relationships by building your brand’s visual identity on the foundation of emotional connection. There’s no better way to secure consumer loyalty than by connecting you through your shared values, and a great design is the most effective way to illustrate them.
Good design is not only a reason why your customers become customers – it’s also why they stay.
4. Good design keeps your website easy to use.
Good design is not just what looks good.
To be effective, design needs to perform a specific function.
Good design is about how something looks and works.
A well-designed website, for example, helps convert visitors into customers.
When people have attention spans that are shorter than that of a goldfish, you know you don’t have a lot of time before someone gives up.
According to a study by Microsoft Corp., the average human attention span has declined by 4 seconds since 2000.
Today, that attention span is 8 seconds, while a goldfish clocks in at 9 seconds.
While the difference seems small at first, it’s actually a pretty big deal.
With good design, websites and online products are easier to navigate and bounce rates are usually lower.
When people encounter poorly designed sites, they are more likely to give up because they can’t find what they are looking for or it takes too long to find the information they seek.
Signs that a website is easy to use includes a simple display of information, no middle-man steps, and no bells or whistles.
Good design and good usability aren’t about information overload or tons of animations – it’s about giving the customer the bare minimum that they need while still expressing your brand.
If your website isn’t intuitive, it’s hurting your business.
That’s why good design doesn’t just entail pretty graphics or typography, it also involves user experience design and workflow.
5. Good design promotes brand consistentcy.
It would be strange if Google suddenly started displaying search results in a cursive font. Or if McDonald’s decided to change up their logo depending on the day.
If you’re cringing, it’s probably because you’ve never tried to imagine a purple McDonald’s logo or a script Google search results page.
We don’t blame you.
The layout of Google’s search results and the McDonald’s logo are more than just design elements for the companies, they’re a part of their brand.
Because those designs are so memorable, it’s hard to imagine them changing, and that’s a really good thing.
Consistency is key when it comes to creating a cohesive brand.
In fact, having an inconsistent brand is a critical mistake that could put your business out of business.
That’s because the brand ties the customer to the emotions.
When a brand is inconsistent, it seems chaotic and disorganized.
People don’t want to get involved with chaotic brands because they trust the company less. As we wrote previously:
Put another way, your brand is your company’s public identity. Ideally, your brand should embody the best (and most essential) attributes of your company. That’s pretty unlikely to occur if you leave your branding to chance.
Start by making deliberate, informed choices about what elements of your company’s personality and service philosophy should be featured. And once you’ve laid the groundwork, the key to branding success is consistency.
Customers can’t get to know (and trust) your business if they don’t have the opportunity to experience your brand in a consistent manner. Here are some compelling ways that consistent branding ban strengthen your business:
Easy brand recognition leads to positive associations.
Consistency provides an advantage over the competition.
Increased perceived value leads to higher sales.
6. Good design is the key to social media success.
If you thought you only needed a well-designed website to succeed, think again.
Many of today’s marketing efforts are done on social media platforms.
Whether it’s Facebook, Twitter, Instagram, Pinterest, or any other platform, social media is one of the best ways to connect to customers, go viral, and make a name for your company.
But in the age of aesthetics, you won’t get far with your social media strategy with poor designs.
Buffer took a look at the effect of graphics on social media engagement on Twitter. In their research, they found that tweets with images received 150% more retweets than those without any images. A closer look at these images showed that companies often took the time to post something more than a stock photo.
Customers aren’t the only ones that agree good design helps companies on social media platforms. 60.8% of marketers said that in 2017, design was essential to their marketing strategies. And 93% agreed that it was very important.
Without design, marketing messages boil down to plain text and this approach rarely catches people’s attention.
7. Good design makes you money.
We pointed out that good design is good business and hopefully, you’re beginning to understand why that’s true.
Ultimately, good design increases your company’s value, boosts sales, and puts your business in a better financial situation.
Through building trust, making strong first impressions, building customer relationships, and even executing successful campaigns, good design helps make your business more profitable.
At the end of the day, the technology or the differentiating factor in your business can only take you so far.
Take Facebook and MySpace as an example. Both platforms set out to do the same thing: connect people to one another. At one point, it was significantly more popular to have a MySpace account than it was to have a Facebook account.
Today, a MySpace account is the equivalent of a flip phone. It’s Facebook’s clunky, uglier relative.
Facebook’s sleeker, more intuitive design helped Facebook become the dominant social network in the U.S. Facebook is now valued at over $440 billion, while MySpace is valued at around $35 million.
Let that sink in for a moment.
Even though your business is small today, a good design can help it be big tomorrow.
Ready to take design to the next level and help your business succeed? Let Moment Designs help you make your designs come to life. a
Let’s take a look at the upcoming big trends in graphic design:
Vivid Colors That Pop
Strong Typographic Points
Light And Dark Colors Schemes
“Colorful Minimalism” To a New Level
Dynamic and Complicated Hand-Drawn Illustrations
1. Vivid Colors That Pop
Have you noticed that lately in the world of design that it’s more colorful…
More brands will have splashing of bright vivid colors, definitely one of the things that will hit 2019, on all those patterns and displays.
If you aren’t familiar with vivid colors, it is colors that are intense or attention grabbing to the eye. Like Blues, Pinks, and Reds see some examples below:
In order to fight for attention, brands need to proceed in taking more design risks.
2018 was a year of bold colors and the year of 2019 will reign with bright and vivid colors in a supreme way.
2. Strong Typographic Points
This bold font makes it easy to read the text on social media feeds and on mobile devices. As well as instantly projecting strength, innovation, and individuality.
However, as you can see in all of these examples, the bold font is often the supporting partner to the other design elements.
But this year the bold font will become the main focal point in a lot of graphics. Especially if your graphic only has a few seconds to grab the reader’s attention.
3. Futuristic Influences Are Mainstream
A lot of futuristic patterns, colors and ideas will take over the new year. Most of the futuristic devices are in our pockets these days, so why not take advantage of that tech and bring it to the design world!!
We believe that if brand start doing this, creating unique designs, it will most defiantly stand above the noise on social media…
4. Light and Dark Color Schemes
You may have noticed that some of the largest companies are adding light and dark modes to their apps. Or embracing light and dark color schemes across different devices and avenues.
These apps use different modes to make the apps more useful for the user depending on the situation. You can use this same flexible technique in your design work to instantly adapt to many mediums or screens.
In fact, one of my favorite flyer examples uses a light and dark color scheme. Each fits the subject matter and event extremely well:
Dual color scheme makes the poster a lot more flexible. If you need to hang it up on a dark wall, the white colored poster is perfect.
5. Complex Gradients
Gradients give depth to your designs and look amazing on mobile devices. With the vivid and futuristic colors and patterns, give you that feel right at home with some other 2019 trends.
We think that in the 2019 graphic design trend there are going to be very unique and creative gradient designs on all design trends for in the new year.
If you’re looking for something a little more complex, check out these examples from the Adobe 99U Conference:
6. “Colorful Minimalism” To a New Level
A lot of the graphic design trends I have witnessed over the past few years have been a reaction to that kind of minimalism. From the explosion of hand-drawn graphics, bold color schemes, and abstract patterns. Each of those trends is the opposite of what minimalism is at its core.
Despite that, this year, some of those more complex graphic design trends are going to mix with traditional minimalism to create a new type of minimalism. One that is dominated by color and creativity, instead of blandness and conformity.
For example, take a look at this product poster series from Nike:
Logo trends change each and every year. As businesses/companies don’t really change their logos as often, but graphic design change. Business/Company logos go hand-in-hand with their marketing materials(graphic design) used.
Let’t take a look at the 2019 logo design trends:
1 – bright colors,
2 – multi-color gradients,
3 – geometric shapes,
4 – minimalist illustrations,
5 – illustration substitutes for a letter,
6 – metallic logos.
1. Bright Color Logos
Bright colors are one of the graphic design trends, it has been on the top charts for a few years now. Being in the top charts, they will most definitely be in the logo design trend in 2019.
Some of the logo designs for 2019’s trend will have vibrant combination of bright colors. Let’s look at some examples:
While businesses prefer flat logo designs, in 2019 logo design trend there will be colorful 3D ones. If you feel you need to step up your game then have a look at this sample:
2. Multi Color Gradient Logos
Instagram have changed their logo about two years ago and the new logo have a gradient color of the simple old school look.
This have stated that Instagram is really good trendsetters, because from then the internet has been flooded with with some amazing gradient logo designs and people are loving it to the bone! On the charts gradients have stayed steady or a number of years now. Look at some examples below:
3. Geometric Logo Design
If it comes to Geometric Logo Design then it is a match made in heaven. In the 2019 logo design trend will not be an exception. How come? The meaning for logos is to be symbolic and when it come to Geometric Shapes, each shape has a meaning. For example, a circle means eternity and completeness. A square conveys stability, and so on.
One valuable quality of these type of logos is they can easily simplify a complex figure. Logos are used in small and big sizes and they need to be simple in order to be recognizable “readable” even if they are small.
4. Minimalist Logo Design
Minimalist Logo Design have also been steady for a few years, it makes it look clean and simplistic but impressive. They is a number of businesses/companies that prefer these type of logo design as they look good big or small and go well with all kinds of marketing materials.
Mixing between minimalism and geometric style design helps logo designers to create simple, elegant and and witty concept logos and minimalism and geometric go hand in hand.
5. Illustration Substitutes For a Letter
Creative logotypes often include an illustration to replace a part of the word. Of course, the illustration replacing the letters needs to remind about the letter itself and still be meaningful. Here are a few creative examples of illustrations in logotypes.
6. Metallic Logos
Metallic logos are not new to logo design, but in the 2019 trend they will be more visible and will not only be with jewelry brands if that is what you had in mind.
These types of logos are normally associated with with high-class products or brands, but they even have more powerful quality. Any simple logo can stand out with a shiny effect. And that is what a brand wants from a logo.
To Sum It Up
2019 is going to be an interesting year in the logo design trends that will follow. All the bright colors, illustrations replacing letters, amazing color gradients, the metallic shines and the minimalism style logos who want to stay low-key, but still impressive elegant styles.
So what is your thoughts? Come and share your thoughts with us in the comment section below .